A REAL, Practical Guide To Social Marketing to Reduce Underage Drinking in Florida

"Be The Wall" is a statewide social marketing campaign sponsored by the Florida Governor's Office of Drug Control, Florida Department of Children and Families, and the Strategic Prevention Framework State Incentive Grant.
The campaign is available for purchase for your community. The campaign can be used however you or your organization sees best; from the full campaign “kit” to select pieces.
The materials for the campaign:

• Explains social marketing… how to use, how to do
• Provides directions for marketing and marketing teamwork
• Teaches how to work with media; how to plan headlines, respond to reports
• The materials talk to parents and provide tips
• Includes LOTS of tools/materials/products and educational aids

For information about how your organization, community, coalition or parent group can become part of the campaign and use the materials check out www.fcpr.fsu.edu/sarg/tools/btw.php or go to our Contact Page and submit your interest with your information for our KKDF office to help you out.